Express Tracks

June 2012

Music Production
Innovation

June 2012

Gatwick Express has launched “Express tracks”, a selection of bespoke musical compositions that provide the soundtrack to a passenger’s journey free when customers buy their tickets at gatwickexpress.com.

Philip explains: “To be able to use the uniquely visual story of a train journey as inspiration for a 30 minute track really appealed to me as an artist. I have appreciated the romance of rail ever since I first saw the famous Night Mail documentary. Creating the inaugural track for the Express Tracks project also allowed me to explore how changing scenery can alter travellers’ emotions and I used the departure, the cityscape, the suburbs and the anticipation of arrival as focal points in the music.”

Created by VCCP, in partnership with Sony Music Entertainment and Faber Music, the London to Gatwick journey has been scored with original music by the composer Philip Sheppard.

The creatives behind the work, which is supported by outdoor, social media, seed films and press, were Jason Scott and Joris Philippart.
Read more at http://www.campaignlive.co.uk/article/gatwick-express-express-tracks-vccp/1138775#UluBOrfxhWkIicLt.99